“Do they look real?” “Will people know it’s fake?” These are, without a doubt, the two most common questions people ask me about our stones.  So, to answer the first question, “Do they look real?”. Unequivocally, yes.  We use the highest quality cubic zirconias available.  We have purchased our stones from the same person for more than 25 years, because we know he creates the most consistently beautiful and durable stones on the market.  Our stones are hand cut and polished.  This is important because the human eye is incredibly sensitive. And, because high quality genuine diamonds are also hand cut and polished, when you see a machine cut stone, even if it is stunning and perfect, your eye knows the difference.  If you want your cubic zirconia  to look genuine, it must be hand cut and polished.  Our stones replicate internally flawless, D colored genuine diamonds.  Combine the quality of the stone with the fact that we set them in solid 14k gold and platinum mountings, settings that are appropriate for genuine diamonds, and yes, they definitely look real.

“Will people know it’s fake?” That’s…up to you.  If you’re a college student, living on financial aid and ramen noodles, and you buy a 3 carat cz engagement ring, then yes, everyone will know it’s fake.  The key to wearing cubic zirconia is to wear it thoughtfully.  Mike and I were very young when we got engaged.  I was 20.  We decided on a one carat center stone, with smaller side stones.  I didn’t have any expectation that our friends and family would think it was real.  After all, Mike’s parents owned the company.  But, I thought maybe I could fool strangers.  However, the most suprising thing happened.  My friends! My family!  They all started asking if my engagement ring was real!  My cousin even said, “Why should I wear a fake diamond when you don’t?”  Talk about an ah-ha moment.  It’s not just the quality of the stone that lends authenticity, its also the size.

While a few people don’t care if others know they’re wearing fake diamonds, I’ve found that most of our customers do. Just about everyone who call us has a sister-in-law, co-worker, or frenemy, that jabs at every choice they make.  They want to be able to buy the ring of their dreams, without having to explain their decision to purchase a cubic zirconia to every cukoo with an opinion.  And that’s Okay.

Here’s how you do it.  Think about what you could afford if you were buying a real diamond.  The jewelry industry suggests that you spend 3 months salary on an engagement ring.  Brilliant marketing strategy, but insane, especially for young people.  There are so many better, more important places to put your money.  Buy a car! Take a dream honeymoon!  Save it!  Invest it!  Put a down payment on a house! Buy shoes!  OMG the shoes!  But I digress.

After you’ve decided on a budget for a genuine diamond, allow us to help you buy a similar ring with a cz , and save a ton of money.   I can hear you now, saying, “But I don’t like anything I can actually afford, and I can’t afford anything I actually like!”  I know.  We can help.  We do it all the time.  It’s okay to upgrade a little bit.  Just don’t go overboard.  If you’re unsure, a one carat stone is always a good place to start.  And, because you’ve bought a cubic zirconia, you have lots of options.  You can always upgrade later, change your center stone to a larger one, add another band, or splurge on a new setting for an anniversary or career milestone.

If you’re like me, a bit more, shall we say, mature, it gets easier to buy a cz without anyone knowing the difference.  I’ve found that people just don’t question it as much when a middle-aged woman gets a tennis bracelet, or a bigger pair of “diamond” earrings, or upgrades her wedding set.  You’ve accomplished things.  You are rearing (or have reared) children.  I also know that older women have the confidence, and the “It’s none of your business” attitude, that prevents people from even asking rude questions.  Combine a beautiful piece of jewelry with a raised eyebrow, and it shuts down even the boldest busy body.  Many of our customers already have genuine diamonds, and can afford to buy more, but choose not to.  Wisdom and experience have shown them that there are better places to spend money, and they know we will create beautiful jewelry that perfectly suits their lifestyle.  These women have been faithful customers for 25, 30, or even 40 years.  In some cases, we made their engagement rings, the jewelry their husbands have given them over the years, and they still come back to us, because ours has consistently been the highest quality, most affordable cubic zirconia jewelry for more than 50 years.  And for these women, we are grateful.

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